Rejuva Minerals Mega Lash Mascara is a vegan-friendly formula that is free from parabens, soy, gluten, and GMOs, as well as titanium dioxide and mica. It is EWG Verified and rated Clean in the Think Dirty app. It was also voted runner-up in the 2018 Dirty Thinkers’ Choice Award and is made with some organic ingredients. It is available in Midnight or Coffee Bean and is water-resistant but not waterproof. As soon as you pull the applicator brush out the bottle it is covered with blobs of mascara! I found it impossible to apply without smudges on my eyelid or under my eye. Lashes clump easily as well. Delivers lash-conditioning ingredients to add shine and nourish, helping lashes maintain lift and curl and appear more flexible. Cosmetic chemist Ginger King tells Allure that though there isn't much regulation on the term "natural" in the beauty industry, a more accurate term might be "natural-based," as long as the bulk of the ingredients are naturally derived. "The true naturals have seals like COSMOS Natural or Ecocert — European organizations that allow up to five percent synthetics," King explains. Henney, too, is particular about wands, as they can help with separating, curling, and lengthening the lashes. Personally, “I love wands with tiny spikes to help with a very defined, separated lash,” she says. Meet The Experts

Normal mascaras usually contain silicones or plastics, which are two ingredients that give mascara its texture—but can have some repercussions as we mentioned earlier. Many clean mascara formulas replace those with beeswax or carnauba wax (or sometimes a combination of both) to give you that flexible, waxy texture for a super smooth application. "In clean mascaras you’ll find ingredients like beeswax, as it is completely chemical and preservative free," says Loiz. Both can also act as emollients, which are able to bring moisture. Plant-Based Oils and Butters GemzG Big lashes but very clumpy This mascara does give that big eye look, but the product is very clumpy on the brush. When pulling the brush out, the tube doesn't seem to take off the excess meaning there is a big clump of product at the top and bottom of the brush. I'll persevere as I like the look once all the excess is wiped away. Just all a bit messy! This is an incredibly popular mascara in the clean beauty space, and many of our editors adore it. Plus, it performed really well in our lab test. We loved that it added length and definition without looking slumpy. Not only is this formula free of the toxins that are found in the majority of mascaras, but we also love that it's formulated with shea butter and arginine (keratin) to fortify and strengthen your eyelashes. Alongside a combination of carnauba wax and beeswax to condition, this mascara has an abundance of good-for-you ingredients.This is my go-to foundation for sure… The shade is a good match and provides nice coverage without being too matte or too shiny. It’s a nice glowy, kind of satin finish,” one reviewer wrote for the 4-in-1 Love Your Selfie™ Longwear Foundation & Concealer. One key downside to this mascara seems to be a short shelf life – just two to three months. In some ways, this is a good thing as it means there are no synthetic preservatives, but it would be nice if they included a natural preservative such as vitamin E or vitamin C to extend the life of the product. The inky formulas that lift and lengthen your lashes are sometimes filled with a laundry list of potentially harmful ingredients. Clean or natural mascaras, on the other hand, give you the same effect without including some of toxic components. Alexis Bonin, a licensed esthetician at The Detox Market tells Byrdie, "Clean mascara formulas are [typically] free of carbon pigments, parabens, silicones, synthetic dyes, and artificial fragrances." She adds that clean mascaras have benefits, especially for those with sensitive eyes. "Clean mascaras usually don’t irritate the skin or eyes, dry out lashes, or expose you to harsh or potentially unsafe chemicals." It's important to note that there is no industry-wide definition for "clean" or "natural," so it's always wise to do your own research and select formulas with ingredients that you're comfortable with.

Exactly! Organics Eye Makeup and Mascara Remover is EWG Verified and made in the USA – view on Soap for Goodness Sake Essendoubi M, Meunier M, Scandolera A, et al. Conformation changes in human hair keratin observed using confocal Raman spectroscopy after active ingredient application. Int J Cosmet Sci. 2019;41(3):203-212. doi:10.1111/ics.12528 Anthony Nguyen is a celebrity makeup artist whose clientele includes Adele, Sydney Sweeney, and Camila CabelloWe’ve also found praise on another online blog called Brighter Darling, where the writer notes that their foundation provided decent coverage and didn’t feel too heavy and cakey during application. Lin TK, Zhong L, Santiago JL. Anti-Inflammatory and Skin Barrier Repair Effects of Topical Application of Some Plant Oils. Int J Mol Sci. 2017;19(1):70. Published 2017 Dec 27. doi:10.3390/ijms19010070

raquel13 The best mascara I have ever found This mascara is brilliant it stays on, makes your lashes long and superset . Delivers lash-conditioning ingredients to add shine and nourish, helping lashes maintain lift and curl and appear more flexible But before we get into our favorites, let's get a couple of things straight: The U.S. Food and Drug Administration (FDA) has nebulous criteria on just what constitutes a natural product ("natural" isn't regulated for cosmetics, so it can be used purely as a marketing term). That means that a product that's classified as "natural" in brand marketing doesn't automatically mean a product is better or safer for you.

Formulated Without: Aluminum Free, Formaldehyde Free, Gluten Free, Lead Free, Mineral Oil Free, Paraben Free, Paraffin Free, Petrolatum Free, Phthalate Free, Silicone Free, Sulfate Free, Talc Free. As many of us become more conscious of what we're putting in our bodies, we're also turning to clean makeup brands as we're becoming more aware of what we're putting on our bodies. While the performance of these cosmetics used to pale in comparison to products from our favorite makeup counters, there are many 100% plant-based makeup brands creating products that are richly pigmented, apply beautifully, and wear as well as their more synthetic competitors. You may already be using some of them without even realizing they're labeled as clean or natural beauty.