I confirm that I am a qualified beauty therapist/hair professional or a student undergoing training on a beauty/hair course. UNIQUE EXPERIENCE: The generous rich sulfate-free cleansing cream that transforms in a concentrated foam. This revolutionary scientific advance paved the way for a major cosmetic innovation by making it possible to develop products capable of neutralizing the metal present inside hair. Have you ever performed a colour treatment on your clients, making sure you used the perfect technique and precision, JUST for the results to be far from what you or the client expected?

My hair has been exposed to hard water for over a year now and I’ve been so depressed about how dry it became. I also used the hard water mask that L’Oréal recommended an only had to use a small amount, unlike my other mask and ran a comb through it. Start by neutralising the presence of metal before the colour service with the L’Oréal Professionnel Metal Detox Pre-Treatment. Also: less virgin plastic used, CO2 neutral, main factory in Europe and saving water with an industrial water recycling loop. I wash my hair every day but use this once a week with my usual conditioner and it leaves my fine hair feeling soft and clean.Thanks to our collaboration with the loannina University, we identified a perfect molecule: Glicoamine. Left my blonde so clean and bright like I’d had a toner worked better than most silver shampoos I’ve used!

L'Oréal Professional Serie Expert Metal Detox Shampoo is the 2nd step in L'Oréal’s innovative range that's designed to neutralise excess copper in your clients' hair. They have developed methods that allowed us to identify the mechanism responsible for hair breakage during color, balayage and bleach services: Metal excess inside the fiber. Metal Detox is the new amazing disruptive haircare innovation regime, capable of successfully neutralising excess copper metals inside the hair to reveal true colour clarity and deep hair cleansing.This anti-metal cleansing cream gently cleans the fiber by removing the excess accumulation of metal particles. L’Oreal’s Metal Detox Oil is a concentrated lightweight oil with the power of Metal Detox to help stop hair breakage and colour fade and improve hair condition. Protect the hair fibres from any future metal deposits with the L’Oréal Professionnel Metal Detox Masque.